By Afeez Olawoyin
11 Plc formerly Mobil oil Nigeria, last Wednesday rewarded its customers from the Western part of the country who participated in the ongoing “Mobil Peel and Win promo and raffle draws with various gift items.
The raffle draw which was held in Ibadan, the Oyo State Capital was witnessed by senior officials of the Ibadan Zone of the consumer protection council (CPC), who presented over fifty customers of 11 Plc with products which included; engineering tools, gas cookers, motorcycle, Tricycle, popularly called Keke NAPEP, as well as cash prices.
The event which is the first in the Mobil Peel and Win promo and raffle draw series is designed to reward consumers who are loyal to the Mobil brand of lubricants.
In his welcome address, Manager, Lubricant Sales, and Marketing of 11 plc, Steve Ezendiokwere, said the promo is a part of the company’s efforts to appreciate their loyal customers as well as an opportunity to interface with them.
He promised that the company will not only continue to engage in marketing promotions of this nature but assured that the draws of the promo will be held in all the six geopolitical zones of the country.
Explaining the rationale behind the promo, he said, “The Mobil ‘Peel and Win’ promotion was conceived as our little way of rewarding those end-users with an enduring faith in the Mobil brand; such end-users who have truly demonstrated their loyalty to the brand despite the lure of some cheap and low quality lubes in our market.
“These categories of end-users include the car owners, motorcycle and tricycle owners/riders, generator operators/owners, and most importantly auto-repairers and mechanics who constitute the membership of Nigeria Automobile and Technicians Association (NATA). We are indeed grateful for their unwavering patronage and loyalty to our premium engine oil, the Mobil Super 1000 x1 20W-50.
Speaking on behalf of the lucky winners, the duo of Oruponle, a police officer and winner of the motorcycle, and Mrs. Abiola Philips, winner of the Keke Napap, commended the company for the transparency in the exercise, adding that, the items they have won will go a long way to support their businesses and contribute immensely to their financial well being.
Shedding more light on the products being promoted, the Managing Director, 11 Plc, Mr. Tunji Oyebanji, described the Mobil lubricant brand as one that can be trusted to deliver value for money to consumers.
“We pride ourselves on the very high quality of our lubricants. Our assurances to you, the end-user, is that every Mobil brand of engine oil is professionally engineered and blended for the latest engine technology, the ideal product for newer engines or older ones in good conditions, delivering our best all-around performance,”